The Human Race - August 31, 2008

The Human Race is slated to be the largest/biggest race ever. No this is not a ultra marathon, its more than that. Its a 10km run, which will be run (at the same time) by over one million runners in 28 different cities of the world.
The cities are -
Europe - Amsterdam, Istambul, Johannesburg, London, Madrid, Moscow, Munich, Paris, Rome, Warsaw
Americas - Bogota, Buenos Aires, Caracas, Lima, Mexico city, Quito, Sao Paulo, Vancouver
Asia Pacific - Melbourne, Seoul, Singapore, Taipei, Tokyo
United States - Austin, Chicago, LA, New York

Its sad that Bombay or New Delhi has not been included in the list. Had Bombay been there, I would have definately participated in it. Not sure what is the reason for the organiser (Nike), not having included a single city form China or India (if you exclude Taipei), two of the most populus cities. It would have been wonderful to have been a part of this initiative (even thought its a pure commercial exercise) and have asked my friends at CMP India to ensure that Bombay is a part of it next time around, should there be something like this again.

This is slated to be one of the biggest marketing initiatives (both the scale, resources and monetary investment) done by any organisation.

The beneficiaries of this initiative (Other than ofcourse the organiser - Nike) are WWF (World Wildlife Fund), Lance Armstrong foundation and ninemillion.org.

For more details and registration visit www.nikeplus.com