I have been wondering for the past few days about why there has been a sudden spike in traffic to my blog over the last few weeks. I could not find an answer, as I had not done anything different, maybe frequency of my posts had gone up marginally. But, today while watching a TV talk show program which discussed blogging, I realised it must be through search.
So I Googled "Mumbai marathon blog" and viola my blog appeared no.4, this along with the upcoming marathon, resulted in a spike in traffic. I need to start incorporating labels (keywords) to help improve my ranking on search results.